Strategic Copywriting
& Storytelling

70.1% Open Rate
On a newsletter that propelled some serious brand loyalty and got forwarded to 100+ people. Hello, new subscribers!
2.6% Click Through Rate
On a campaign email that created an unexpected overbooking problem for a coaching client. #sorrynotsorry.
26% Conversion Rate
On a sales page rewrite that made a client $531,924 in 2 weeks (on her highest-ticket offer). Her previous Conversion Rate was 12%.
Ready to become your audience's new obsession?
STRUGGLING TO TRANSLATE YOUR BRAND’S AWESOMENESS INTO (VIRTUAL) PAPER?
You’re pouring your heart and soul into connecting with your audience, but your emails keep going straight into the trash folder.
At this point, you fear there’s some sort of glitch in your website – why aren’t you making more sales?!
You know your offer is irresistible…
But your copy reads more like a high school essay than a personality-packed audience magnet.

Don’t sweat it! That's what I'm here for.
Let’s work your brand’s charm with copy that packs a punch and turns your prospects into loyal brand fans.
READY TO STAND OUT AND MAKE AN IMPACT?

HI! I’M CARI, AKA The Ethical Writer.
I help sustainable and vegan brands skyrocket their sales so they can make a bigger impact.
After being a behind-the-scenes in-house and agency copywriter for years, I launched my own biz to work (exclusively) with people like YOU:
The changemakers of the world. The rebels. The leaders. The outcasts. Those who will not stand down in the face of injustice.
Let’s use powerful words to send a strong message, ruffle some feathers, and make the world a better place.

SERVICES
TESTIMONIALS
CHANTELLE WILLIAMS
"Everything she writes is just EPIC.”
When I got my website copy, I was all giddy and excited. I had to step back and go OMG - WOW! This is amazing! Everything about it was just brilliant from the first draft. It was truly phenomenal and I was really impressed.
I love how beautifully Carina put into words what I wanted to say, and I’ve loved working with her. It’s been fabulous and the result is next level, she’s the best! Everything she writes is just EPIC.

CHANTELLE WILLIAMS
Founder
LOVE DANIELLE
“It’s just a 10/10. She goes above and beyond.”
I have rarely worked with someone who is so good at putting into words what I think and say!
I have enjoyed working with Carina immensely and can only highly recommend her to anyone looking for a serious and professional person.
%2010_43_45.png)
DANIELLE FENNER-SMITH
Founder
ONLINE CANCER COACH
“Highly recommend her.”
I have rarely worked with someone who is so good at putting into words what I think and say!
I have enjoyed working with Carina immensely and can only highly recommend her to anyone looking for a serious and professional person.

CATHERINE SCHOPFER
Founder
CAMERA SHY?
Shoot me a message and let’s start the conversation over email.
Ready to roll?
Start here
Book a free call with me to talk about your badass brand and your marketing goals.
Write better copy for your small biz