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+ WORK WITH ME

Strategic Copywriting

& Storytelling

70.1% Open Rate

On a newsletter that propelled some serious brand loyalty and got forwarded to 100+ people. Hello, new subscribers!

2.6% Click Through Rate

On a campaign email that created an unexpected overbooking problem for a coaching client. #sorrynotsorry.

26% Conversion Rate

On a sales page rewrite that made a client $531,924 in 2 weeks (on her highest-ticket offer). Her previous Conversion Rate was 12%.

Ready to become  your audience's new obsession? 

+ WORK WITH ME

Don’t sweat it! That's what I'm here for.

Let’s work your brand’s charm with copy that packs a punch and turns your prospects into loyal brand fans.

READY TO STAND OUT AND MAKE AN IMPACT?

STRUGGLING TO TRANSLATE YOUR BRAND’S AWESOMENESS INTO (VIRTUAL) PAPER?

You’re pouring your heart and soul into connecting with your audience, but your emails keep going straight into the trash folder.

 

At this point, you fear there’s some sort of glitch in your website – why aren’t you making more sales?!

You know your offer is irresistible…

 

But your copy reads more like a high school essay than a personality-packed audience magnet.

SERVICES

TESTIMONIALS

"Everything she writes is just EPIC.”

When I got my website copy, I was all giddy and excited. I had to step back and go OMG - WOW! This is amazing! Everything about it was just brilliant from the first draft. It was truly phenomenal and I was really impressed.

 

I love how beautifully Carina put into words what I wanted to say, and I’ve loved working with her. It’s been fabulous and the result is next level, she’s the best! Everything she writes is just EPIC.

CHANTELLE WILLIAMS 

Founder

“Highly recommend her.”

I have rarely worked with someone who is so good at putting into words what I think and say! 

 

I have enjoyed working with Carina immensely and can only highly recommend her to anyone looking for a serious and professional person.

CATHERINE SCHOPFER

Founder

CANCER COACH

LOVE DANIELLE 

CHANTELLE WILLIAMS 

“It’s just a 10/10. She goes above and beyond.”

She was such a pleasure to work with! She has such an incredible ability to understand your unique tone of voice and reflect that in her copy.

 

It’s just a 10/10. She goes above and beyond and she’s such an amazing copywriter… It was a real gift to work with Carina, I highly recommend working with her.

DANIELLE FENNER-SMITH

Founder

Write better copy for your small biz

FOLLOW ME
  • 01. Email Copy
    From sales sequences that transform your prospects’ ‘maybe’ into ‘what took me so long?!’... To newsletters that your audience anticipates like they’re the latest episode of Game Of Thrones… Let’s make your email list your brand-new goldmine. What it includes: 40’ discovery call to get clear on your email marketing goals, strategy, brand positioning, and list assets. Open communication on an as-needed basis. Email Copy for emails agreed upon after our strategy is defined. Up to 2 rounds of free edits. Campaigns start at $500
  • 02. Sales Copy
    Turn your leads into paying customers with strategically orchestrated copy and my winning 16-step formula. What it includes: 40’ call to get clear on your brand positioning, your sales goals, your strategy, your sales environment, and the details that make your product or service awesome. Open communication on an as-needed basis. Long-form sales page Up to 2 rounds of free edits. Starts at $750
  • 03. Web Copy
    Position yourself as an industry expert with strategic website copy. Speak your customers’ language - in your tone of voice. Stand out from the cliché-infested competition with irresistible words that exude authenticity and authority. What it includes: 40’ discovery call to get clear on your website goals, your brand positioning, and our timeframe. Open communication on an as-needed basis. Website Copy for pages agreed upon during our discovery call. Up to 2 rounds of free edits. Starts at $300
  • 04. Launch Pack
    The Swiss Army knife of any product or service launch - everything you need to hit the ground running, without even having to think about it. What it includes*: 40’ discovery call to discuss brand messaging, ask strategy-relevant questions, and clear any doubts about the launch pack. 1 Facebook ad set (3 ads) 1 landing page 1 long-form sales page. 1 short-form version of the sales page. 1 checkout page. 1 thank you page. Open & Closing cart emails. 3 promo emails. 3 nurture emails. Hand-off call with launch pack walkthrough (Q&A). Up to 2 rounds of free edits. Starts at $2,200 *Bespoke mini-packages available upon request.
  • 05. Copy Critique
    Is your copy converting to its maximum potential? Get expert feedback on your website, funnels, and sales campaigns to polish your copy and increase your conversion rate. What it includes: 40’ call to scan over your existing copy, get clear on your brand messaging, and define your copy critique objectives. One round of suggestions and edits to give your copy the makeover it deserves. Starts at $200 (asset-dependant)
  • 06. Brand Book
    Who you are matters. It’s the reason your customers will choose you instead of the next best alternative. Give your brand a spellbinding voice that takes your audience from ‘kinda engaged’ to full-on brand advocates… AND get a crystal clear guideline to crafting a compelling message that converts across the board. Starts at $400
  • 07. Custom Packages
    Can’t find the option you were looking for? Let’s create a new one! Bespoke packages, retainer agreements, and custom projects available upon request.
  • 01. Email Copy
    From sales sequences that transform your prospects’ ‘maybe’ into ‘what took me so long?!’... To newsletters that your audience anticipates like they’re the latest episode of Game Of Thrones… Let’s make your email list your brand-new goldmine. What it includes: 40’ discovery call to get clear on your email marketing goals, strategy, brand positioning, and list assets. Open communication on an as-needed basis. Email Copy for emails agreed upon after our strategy is defined. Up to 2 rounds of free edits. Campaigns start at $500
  • 02. Sales Copy
    Turn your leads into paying customers with strategically orchestrated copy and my winning 16-step formula. What it includes: 40’ call to get clear on your brand positioning, your sales goals, your strategy, your sales environment, and the details that make your product or service awesome. Open communication on an as-needed basis. Long-form sales page Up to 2 rounds of free edits. Starts at $750
  • 03. Web Copy
    Position yourself as an industry expert with strategic website copy. Speak your customers’ language - in your tone of voice. Stand out from the cliché-infested competition with irresistible words that exude authenticity and authority. What it includes: 40’ discovery call to get clear on your website goals, your brand positioning, and our timeframe. Open communication on an as-needed basis. Website Copy for pages agreed upon during our discovery call. Up to 2 rounds of free edits. Starts at $300
  • 04. Launch Pack
    The Swiss Army knife of any product or service launch - everything you need to hit the ground running, without even having to think about it. What it includes*: 40’ discovery call to discuss brand messaging, ask strategy-relevant questions, and clear any doubts about the launch pack. 1 Facebook ad set (3 ads) 1 landing page 1 long-form sales page. 1 short-form version of the sales page. 1 checkout page. 1 thank you page. Open & Closing cart emails. 3 promo emails. 3 nurture emails. Hand-off call with launch pack walkthrough (Q&A). Up to 2 rounds of free edits. Starts at $2,200 *Bespoke mini-packages available upon request.
  • 05. Copy Critique
    Is your copy converting to its maximum potential? Get expert feedback on your website, funnels, and sales campaigns to polish your copy and increase your conversion rate. What it includes: 40’ call to scan over your existing copy, get clear on your brand messaging, and define your copy critique objectives. One round of suggestions and edits to give your copy the makeover it deserves. Starts at $200 (asset-dependant)
  • 06. Brand Book
    Who you are matters. It’s the reason your customers will choose you instead of the next best alternative. Give your brand a spellbinding voice that takes your audience from ‘kinda engaged’ to full-on brand advocates… AND get a crystal clear guideline to crafting a compelling message that converts across the board. Starts at $400
  • 07. Custom Packages
    Can’t find the option you were looking for? Let’s create a new one! Bespoke packages, retainer agreements, and custom projects available upon request.
  • 01. Email Copy
    From sales sequences that transform your prospects’ ‘maybe’ into ‘what took me so long?!’... To newsletters that your audience anticipates like they’re the latest episode of Game Of Thrones… Let’s make your email list your brand-new goldmine. What it includes: 40’ discovery call to get clear on your email marketing goals, strategy, brand positioning, and list assets. Open communication on an as-needed basis. Email Copy for emails agreed upon after our strategy is defined. Up to 2 rounds of free edits. Campaigns start at $500
  • 02. Sales Copy
    Turn your leads into paying customers with strategically orchestrated copy and my winning 16-step formula. What it includes: 40’ call to get clear on your brand positioning, your sales goals, your strategy, your sales environment, and the details that make your product or service awesome. Open communication on an as-needed basis. Long-form sales page Up to 2 rounds of free edits. Starts at $750
  • 03. Web Copy
    Position yourself as an industry expert with strategic website copy. Speak your customers’ language - in your tone of voice. Stand out from the cliché-infested competition with irresistible words that exude authenticity and authority. What it includes: 40’ discovery call to get clear on your website goals, your brand positioning, and our timeframe. Open communication on an as-needed basis. Website Copy for pages agreed upon during our discovery call. Up to 2 rounds of free edits. Starts at $300
  • 04. Launch Pack
    The Swiss Army knife of any product or service launch - everything you need to hit the ground running, without even having to think about it. What it includes*: 40’ discovery call to discuss brand messaging, ask strategy-relevant questions, and clear any doubts about the launch pack. 1 Facebook ad set (3 ads) 1 landing page 1 long-form sales page. 1 short-form version of the sales page. 1 checkout page. 1 thank you page. Open & Closing cart emails. 3 promo emails. 3 nurture emails. Hand-off call with launch pack walkthrough (Q&A). Up to 2 rounds of free edits. Starts at $2,200 *Bespoke mini-packages available upon request.
  • 05. Copy Critique
    Is your copy converting to its maximum potential? Get expert feedback on your website, funnels, and sales campaigns to polish your copy and increase your conversion rate. What it includes: 40’ call to scan over your existing copy, get clear on your brand messaging, and define your copy critique objectives. One round of suggestions and edits to give your copy the makeover it deserves. Starts at $200 (asset-dependant)
  • 06. Brand Book
    Who you are matters. It’s the reason your customers will choose you instead of the next best alternative. Give your brand a spellbinding voice that takes your audience from ‘kinda engaged’ to full-on brand advocates… AND get a crystal clear guideline to crafting a compelling message that converts across the board. Starts at $400
  • 07. Custom Packages
    Can’t find the option you were looking for? Let’s create a new one! Bespoke packages, retainer agreements, and custom projects available upon request.
  • 01. Email Copy
    From sales sequences that transform your prospects’ ‘maybe’ into ‘what took me so long?!’... To newsletters that your audience anticipates like they’re the latest episode of Game Of Thrones… Let’s make your email list your brand-new goldmine. What it includes: 40’ discovery call to get clear on your email marketing goals, strategy, brand positioning, and list assets. Open communication on an as-needed basis. Email Copy for emails agreed upon after our strategy is defined. Up to 2 rounds of free edits. Campaigns start at $500
  • 02. Sales Copy
    Turn your leads into paying customers with strategically orchestrated copy and my winning 16-step formula. What it includes: 40’ call to get clear on your brand positioning, your sales goals, your strategy, your sales environment, and the details that make your product or service awesome. Open communication on an as-needed basis. Long-form sales page Up to 2 rounds of free edits. Starts at $750
  • 03. Web Copy
    Position yourself as an industry expert with strategic website copy. Speak your customers’ language - in your tone of voice. Stand out from the cliché-infested competition with irresistible words that exude authenticity and authority. What it includes: 40’ discovery call to get clear on your website goals, your brand positioning, and our timeframe. Open communication on an as-needed basis. Website Copy for pages agreed upon during our discovery call. Up to 2 rounds of free edits. Starts at $300
  • 04. Launch Pack
    The Swiss Army knife of any product or service launch - everything you need to hit the ground running, without even having to think about it. What it includes*: 40’ discovery call to discuss brand messaging, ask strategy-relevant questions, and clear any doubts about the launch pack. 1 Facebook ad set (3 ads) 1 landing page 1 long-form sales page. 1 short-form version of the sales page. 1 checkout page. 1 thank you page. Open & Closing cart emails. 3 promo emails. 3 nurture emails. Hand-off call with launch pack walkthrough (Q&A). Up to 2 rounds of free edits. Starts at $2,200 *Bespoke mini-packages available upon request.
  • 05. Copy Critique
    Is your copy converting to its maximum potential? Get expert feedback on your website, funnels, and sales campaigns to polish your copy and increase your conversion rate. What it includes: 40’ call to scan over your existing copy, get clear on your brand messaging, and define your copy critique objectives. One round of suggestions and edits to give your copy the makeover it deserves. Starts at $200 (asset-dependant)
  • 06. Brand Book
    Who you are matters. It’s the reason your customers will choose you instead of the next best alternative. Give your brand a spellbinding voice that takes your audience from ‘kinda engaged’ to full-on brand advocates… AND get a crystal clear guideline to crafting a compelling message that converts across the board. Starts at $400
  • 07. Custom Packages
    Can’t find the option you were looking for? Let’s create a new one! Bespoke packages, retainer agreements, and custom projects available upon request.
  • 01. Email Copy
    From sales sequences that transform your prospects’ ‘maybe’ into ‘what took me so long?!’... To newsletters that your audience anticipates like they’re the latest episode of Game Of Thrones… Let’s make your email list your brand-new goldmine. What it includes: 40’ discovery call to get clear on your email marketing goals, strategy, brand positioning, and list assets. Open communication on an as-needed basis. Email Copy for emails agreed upon after our strategy is defined. Up to 2 rounds of free edits. Campaigns start at $500
  • 02. Sales Copy
    Turn your leads into paying customers with strategically orchestrated copy and my winning 16-step formula. What it includes: 40’ call to get clear on your brand positioning, your sales goals, your strategy, your sales environment, and the details that make your product or service awesome. Open communication on an as-needed basis. Long-form sales page Up to 2 rounds of free edits. Starts at $750
  • 03. Web Copy
    Position yourself as an industry expert with strategic website copy. Speak your customers’ language - in your tone of voice. Stand out from the cliché-infested competition with irresistible words that exude authenticity and authority. What it includes: 40’ discovery call to get clear on your website goals, your brand positioning, and our timeframe. Open communication on an as-needed basis. Website Copy for pages agreed upon during our discovery call. Up to 2 rounds of free edits. Starts at $300
  • 04. Launch Pack
    The Swiss Army knife of any product or service launch - everything you need to hit the ground running, without even having to think about it. What it includes*: 40’ discovery call to discuss brand messaging, ask strategy-relevant questions, and clear any doubts about the launch pack. 1 Facebook ad set (3 ads) 1 landing page 1 long-form sales page. 1 short-form version of the sales page. 1 checkout page. 1 thank you page. Open & Closing cart emails. 3 promo emails. 3 nurture emails. Hand-off call with launch pack walkthrough (Q&A). Up to 2 rounds of free edits. Starts at $2,200 *Bespoke mini-packages available upon request.
  • 05. Copy Critique
    Is your copy converting to its maximum potential? Get expert feedback on your website, funnels, and sales campaigns to polish your copy and increase your conversion rate. What it includes: 40’ call to scan over your existing copy, get clear on your brand messaging, and define your copy critique objectives. One round of suggestions and edits to give your copy the makeover it deserves. Starts at $200 (asset-dependant)
  • 06. Brand Book
    Who you are matters. It’s the reason your customers will choose you instead of the next best alternative. Give your brand a spellbinding voice that takes your audience from ‘kinda engaged’ to full-on brand advocates… AND get a crystal clear guideline to crafting a compelling message that converts across the board. Starts at $400
  • 07. Custom Packages
    Can’t find the option you were looking for? Let’s create a new one! Bespoke packages, retainer agreements, and custom projects available upon request.
  • 01. Email Copy
    From sales sequences that transform your prospects’ ‘maybe’ into ‘what took me so long?!’... To newsletters that your audience anticipates like they’re the latest episode of Game Of Thrones… Let’s make your email list your brand-new goldmine. What it includes: 40’ discovery call to get clear on your email marketing goals, strategy, brand positioning, and list assets. Open communication on an as-needed basis. Email Copy for emails agreed upon after our strategy is defined. Up to 2 rounds of free edits. Campaigns start at $500
  • 02. Sales Copy
    Turn your leads into paying customers with strategically orchestrated copy and my winning 16-step formula. What it includes: 40’ call to get clear on your brand positioning, your sales goals, your strategy, your sales environment, and the details that make your product or service awesome. Open communication on an as-needed basis. Long-form sales page Up to 2 rounds of free edits. Starts at $750
  • 03. Web Copy
    Position yourself as an industry expert with strategic website copy. Speak your customers’ language - in your tone of voice. Stand out from the cliché-infested competition with irresistible words that exude authenticity and authority. What it includes: 40’ discovery call to get clear on your website goals, your brand positioning, and our timeframe. Open communication on an as-needed basis. Website Copy for pages agreed upon during our discovery call. Up to 2 rounds of free edits. Starts at $300
  • 04. Launch Pack
    The Swiss Army knife of any product or service launch - everything you need to hit the ground running, without even having to think about it. What it includes*: 40’ discovery call to discuss brand messaging, ask strategy-relevant questions, and clear any doubts about the launch pack. 1 Facebook ad set (3 ads) 1 landing page 1 long-form sales page. 1 short-form version of the sales page. 1 checkout page. 1 thank you page. Open & Closing cart emails. 3 promo emails. 3 nurture emails. Hand-off call with launch pack walkthrough (Q&A). Up to 2 rounds of free edits. Starts at $2,200 *Bespoke mini-packages available upon request.
  • 05. Copy Critique
    Is your copy converting to its maximum potential? Get expert feedback on your website, funnels, and sales campaigns to polish your copy and increase your conversion rate. What it includes: 40’ call to scan over your existing copy, get clear on your brand messaging, and define your copy critique objectives. One round of suggestions and edits to give your copy the makeover it deserves. Starts at $200 (asset-dependant)
  • 06. Brand Book
    Who you are matters. It’s the reason your customers will choose you instead of the next best alternative. Give your brand a spellbinding voice that takes your audience from ‘kinda engaged’ to full-on brand advocates… AND get a crystal clear guideline to crafting a compelling message that converts across the board. Starts at $400
  • 07. Custom Packages
    Can’t find the option you were looking for? Let’s create a new one! Bespoke packages, retainer agreements, and custom projects available upon request.
  • 01. Email Copy
    From sales sequences that transform your prospects’ ‘maybe’ into ‘what took me so long?!’... To newsletters that your audience anticipates like they’re the latest episode of Game Of Thrones… Let’s make your email list your brand-new goldmine. What it includes: 40’ discovery call to get clear on your email marketing goals, strategy, brand positioning, and list assets. Open communication on an as-needed basis. Email Copy for emails agreed upon after our strategy is defined. Up to 2 rounds of free edits. Campaigns start at $500
  • 02. Sales Copy
    Turn your leads into paying customers with strategically orchestrated copy and my winning 16-step formula. What it includes: 40’ call to get clear on your brand positioning, your sales goals, your strategy, your sales environment, and the details that make your product or service awesome. Open communication on an as-needed basis. Long-form sales page Up to 2 rounds of free edits. Starts at $750
  • 03. Web Copy
    Position yourself as an industry expert with strategic website copy. Speak your customers’ language - in your tone of voice. Stand out from the cliché-infested competition with irresistible words that exude authenticity and authority. What it includes: 40’ discovery call to get clear on your website goals, your brand positioning, and our timeframe. Open communication on an as-needed basis. Website Copy for pages agreed upon during our discovery call. Up to 2 rounds of free edits. Starts at $300
  • 04. Launch Pack
    The Swiss Army knife of any product or service launch - everything you need to hit the ground running, without even having to think about it. What it includes*: 40’ discovery call to discuss brand messaging, ask strategy-relevant questions, and clear any doubts about the launch pack. 1 Facebook ad set (3 ads) 1 landing page 1 long-form sales page. 1 short-form version of the sales page. 1 checkout page. 1 thank you page. Open & Closing cart emails. 3 promo emails. 3 nurture emails. Hand-off call with launch pack walkthrough (Q&A). Up to 2 rounds of free edits. Starts at $2,200 *Bespoke mini-packages available upon request.
  • 05. Copy Critique
    Is your copy converting to its maximum potential? Get expert feedback on your website, funnels, and sales campaigns to polish your copy and increase your conversion rate. What it includes: 40’ call to scan over your existing copy, get clear on your brand messaging, and define your copy critique objectives. One round of suggestions and edits to give your copy the makeover it deserves. Starts at $200 (asset-dependant)
  • 06. Brand Book
    Who you are matters. It’s the reason your customers will choose you instead of the next best alternative. Give your brand a spellbinding voice that takes your audience from ‘kinda engaged’ to full-on brand advocates… AND get a crystal clear guideline to crafting a compelling message that converts across the board. Starts at $400
  • 07. Custom Packages
    Can’t find the option you were looking for? Let’s create a new one! Bespoke packages, retainer agreements, and custom projects available upon request.
+ START HERE
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HI! I’M CARI, AKA The Ethical Writer.

I help sustainable and vegan brands skyrocket their sales so they can make a bigger impact.

 

After being a behind-the-scenes in-house and agency copywriter for years, I launched my own biz to work (exclusively) with people like YOU:

 

The changemakers of the world. The rebels. The leaders. The outcasts. Those who will not stand down in the face of injustice.

 

Let’s use powerful words to send a strong message, ruffle some feathers, and make the world a better place.

CAMERA SHY?

Shoot me a message and let’s start the conversation over email.

Ready to roll?

Start here

Thanks for applying!

Book a free call with me to talk about your badass brand and your marketing goals.

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